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Getting fresh, new apartment marketing designs that fit your brand and that don't break the bank can be difficult. However, with rising demand for residents, new construction in markets or trying to rebrand after a takeover takes not only time but money that often needs to be spent in other areas. At Threshify, we believe that there is a solution for all communities who are looking to raise their awareness but may not have the budget available to spend with an agency or the time it takes to get a custom design in their hands.

Our team of talented designers and copywriters are constantly updating the site with new templates from flyers, letterhead, business cards, posters, digital ad templates, postcards, banners and much more. On a monthly basis, we add new products that not only help you stay fresh, but also provide the flexibility to be customized according to your needs.

Here are some things you can do to customize the collaterall your way:

1. Upload and paste your logo on all collateral
2. Upload property photos or resident event photos from your computer, Facebook account or you phone and replace the ones we have already used on the templates
3. Move content boxes around and customize what they say, what font is used or what color you'd like them in
4. Decide to download a high-res PDF or have our team print them up and ship them your way on high-quality paper for that extra punch of wow

Your apartment marketing shouldn't be difficult. If you ever need additional help, just send us a message to support@threshify.com and we'll be glad to provide that extra lift.

Wow - can you believe we are hot into 2022 already? And to think it's been nearly a full 2 years since the pandemic began - it certainly has taught many of us new, creative ways to market our communities when face-to-face events or strategies weren't an option. However, now that things are starting to get back to some semblance of normality, we wanted to share some of the fun ideas we've heard our clients do that maybe you can also utilize for your communities.

1. Host an online trivia night via Zoom or other virtual meeting method. It's a great way to get people engaged with your community from the comfort of their home.
2. When the office is a bit slower, search your community's name to ensure all of your listings are up to date and accurate. It's amazing how things can change so quickly, ensuring accuracy is always a positive experience for future residents.
3. Invite local store or restaurant owners to hose an event in your clubhouse. You can limit attendance and also invite both current and prospective residents to attend.
4. Relaunch your resident referral program. Heck, why not use one of our event flyers and customize them perfectly for your needs.
5. Build some corporate goodie baskets by going to the grocery store and stocking up on fruits, snacks, bottled water and sodas. You can easily build 4-5 baskets for less than $50. Take them along with some brochures or flyers for a nice Preferred Employer Program incentive.
6. Set up a lemonade stand in front of your community or at a local walking trail. Invite your resident kiddos and their parents along and help them raise money for their teams or clubs. It's a great way for them to get engaged and to market your community.
7. Use video of your team being goofy or silly and post to social media or Tik Tok. People love to see fun things from people they know. There's always a dance challenge out there to participate in!
8. Work with your marketing team to beef up your amenity pages - maybe provide photos of people enjoying your community in different ways or building a niche amenity page that highlights some of the lesser known amenities you have.
9. Become a social video star! Take a video tour of the community and model with one of your team members as the host or hostess with the mostest. Post to social and be sure to include links to the video in any outgoing prospect emails.
10. Utilize Threshify to build some new flyers or postcards!

Remember if you have any ideas, we'd love to hear them. Also, if you want to see some new ideas we haven't built yet, please let us know! You can post to our social pages or email us at sales@threshify.com.

Thanks!

With an ever changing real estate industry, developing a real estate marketing plan informed by strategic thinking is absolutely essential to be able to stand out from your competitors. When it comes to your print marketing strategy, you may feel that your number one goal is to create the perfect flyer or brochure that your team can distribute in high traffic areas. However, what happens next when the prospect receives and reads the flyer is oftentimes an afterthought. In reality, it takes careful consideration of the full leasing/sales journey to create print assets that really make an impact on your prospects.

While COVID-19 brought a large decrease in the number of prospects touring leasing offices and sales centers in person, that number is quickly on the rise again and so is print marketing. Since the real estate industry is quickly changing, your strategic plan should also be changing. Your vision will likely remain the same but your goals should be frequently reviewed. For most clients to the real estate industry, the enduring vision is to impact your bottom line (e.g. improving occupancy rates or increasing revenue), but you can’t get there unless you set more specific, granular goals along the way. For example, one goal might be to increase the number of leases or sales contracts that are signed each month. In order for you to achieve that goal, you need to build a hand-crafted strategy that will push prospects into your leasing office or sales center to close the deal.

Every community is different. One might have a great location where others might have strong brand awareness in their market. If your community is located in a great location, guerilla marketing can be a great supplement to your existing digital marketing. But what happens once your prospect receives your flyer? The prospect will likely view your website and head into your leasing office or sales center for a tour.

Furthermore, your strategic plan shouldn’t end once the prospect walks through the door. A well thought out tour is your next step. In what order should property information be presented to your prospect? In most cases, this is the order of operations that yields the best results:

• Property overview
• Apartment amenities
• Community amenities
• Property location
• Floor plan types

This gives prospects the ability to get to know your property and hopefully be wowed by amenities so they’re already picturing themselves living in your community and exploring the local neighborhood by the time you get down to the specifics of floor plan options. This makes many prospects eager to lock down a specific floor plan as you broach this subject with them during your tour.

Leasing offices and sales centers are likely your last chance to wow your prospect and can make or break your prospect’s likelihood of signing a lease. You may have a well thought out strategy to get them in the office and a tour strategy that piques their interest, but what is really going to make you stand out from the crowd? Creating an experience that will resonate is key, so environmental graphics within your leasing/sales center are important factors in sealing the deal. Living green walls, Instagram walls with neon signs, or custom corkboards where you can add photos of prospects signing are all unique ways to achieve that wow factor. If you stay on top of trends, you won’t be surprised. In fact, you’ll be far ahead of others because you’ll have had years to strategize and adapt, so that when disruption hits, you not only have a plan, but are already implementing it.